Leading European indoor playground brand Monkey Town, operated by Dutch leisure group 24 Indoor, has announced the acquisition of its second UK site in Liverpool.
Following the acquisition of Rascals Party and Play Centre in Preston last year, Yellow Sub in Liverpool has been brought into the firm’s portfolio marking another step in the brand’s growing presence in the United Kingdom.
Yellow Sub is a well-known destination for families on Liverpool City’s waterfront and will continue to operate in the short term before closing in summer 2026 for a full refurbishment and transformation into Monkey Town Liverpool.
The brand’s distinctive themed environments, food and beverage offer and signature play experiences will be rolled out at Yellow Sub.
Sheffield’s MD Law and accountants Hawsons advised on the deal.
Peter van Wijk, CEO of 24 Indoor, said the addition of the Liverpool site represents continued momentum for Monkey Town’s UK rollout and reinforces the group’s confidence in the region as a key area for growth. He noted the North West has a strong indoor play market potential and excellent family demographics, making it a natural focus for early expansion.
Josh Buxton, UK Country Director, added: “The refurbishment will transform the site into a city Monkey Town location while building on the strong foundations already established by Yellow Sub as a destination for local families and visitors to the waterfront.”
MD Law’s Partner and Head of Corporate and Commercial, James Burdekin, advised 24 Indoor on all legal aspects of the transaction. James said: “It was a pleasure to work with the team at 24 Indoor, alongside Hawsons, as they continue to establish their presence in the UK market. We look forward to helping 24 Indoor enhance their UK presence in the future.”
Jack Ware, Corporate Finance Director at Hawsons said: “It was great to work with 24 Indoor once again. Following our support on their first UK acquisition in June 2025, we were delighted to advise on their second acquisition as well, providing financial and tax due diligence and wider buy-side advisory. 24 Indoor has an impressive portfolio of brands and, with 80 sites across Europe, we are proud to be part of their continued growth journey in the UK.
“The team at 24 Indoor is a pleasure to work with and possess a strong understanding of the sector. We have every confidence they will make a great success of this latest venture.”
The Liverpool acquisition forms part of a wider strategy, with further sites already progressing across England including London. Additional announcements are expected as the expansion programme continues through 2026 and beyond, supporting Monkey Town’s ambition to become a recognised and trusted brand for families across the UK.
24 Indoor is Europe’s leading operators of indoor family entertainment centres, with a growing portfolio of more than 80 locations across the Netherlands, Germany, Switzerland and soon to open in Spain, and now expanding further into the United Kingdom.
The group specialises in developing and operating high quality indoor playground concepts under the Monkey Town brand.
Its strategy focuses on acquiring established local venues alongside new site development, bringing consistent standards, innovation and long-term investment to the family leisure sector across key European markets.
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